Many traders have commented on the new sheepskin footwear
shop in F shed and asked whether the introduction of another outlet in this
category is simply repetition.
Sheepskin footwear, ugg boots, moccasins form part of a very
important category at QVM. Every tourist who has passed by the upmarket
boutiques in places like London and Paris, and even at our own airports, with
their $300 sheepskin boots can only marvel at the prices and variety on offer at
QVM. It is a category we do very well and there are a number of sheepskin traders
throughout the top end of QVM. But do we need another outlet? Is this new shop
going to enhance the QVM experience?
We have been advised that the concept on display at the F
shed shop is unique. Uniqueness can be displayed in many ways. Ideally for QVM
it would come in the form of a totally new product although it can also be
displayed through an exciting new presentation or merchandising idea – something
that raises the bar, creates a point of difference, excites customers, and
makes QVM a more attractive place to shop.
It is early days for this new shop. We are told there is
more to do and we will be watching progress with great interest.