Finding items in your supermarket seems to get harder and
harder. We know this is a deliberate ploy by supermarkets to get you to walk
past as much produce as possible during your shopping trip. But Phillips have come
up with new retail lighting that just may make things easier.
Imagine a mobile phone app that reads the overhead lights to
determine your in-store position then directs you to the location where you can
purchase your needs. Let’s say you key in BBQ lamb chops. The app will direct
you to the meat section, possibly via the sauce aisle with a special offer on
tomato sauce. Phillips call this “light based communication”.