- Russia's
internet fashion retailer, Lamoda, has 1.5 million active customers and uses
delivery staff as its sales assistants. In a country with a notoriously
unreliable postal service, Lamoda delivers direct to customers, gives them time
to try on the item, and then collects payment and organises any returns.
- A
US manufacturer of nasal sprays used to combat dust in the home found it
achieved 40% better sales selling at hardware store counters than the traditional
drugstore chains. The sales boost was driven by hardware stores looking to
provide extra service to their customers.
- A
small sofa manufacturer in North Carolina couldn't compete with larger
competitors in marketing so he introduced existing customer tryouts.
Prospective customers can visit the home of existing customers to sample the
furniture in a home environment. The existing customers receive a $50 fee for
their service.