Shanghai ceramic designer and manufacturer, Spin, has credited their
success in retailing to “Mm Mm Wah”.
In a country with a grand tradition in ceramic manufacture the founder
of this enterprise was very disappointed to find that Chinese manufacturers had
become good at copying but had lost the talent for innovative and inexpensive
ceramic manufacturing.
Through hard work and perseverance, Spin manage to find three key local
manufacturers to meet their standards and business has risen 10 fold.
And the “Mm Mm Wah”? - “The
first time they come into Spin they look at something and they say ‘mm’. Then
they look to their left, and say, ‘mm’, and then they pick up the price tag and
say ‘wah!’ “They love
our price, so that’s why Spin is called mm mm wah shop,”
Thanks to Inside Retailing for this story.