Rivers Sold To Specialty Fashion Group

Iconic Australian apparel brand, Rivers, has been sold to the Specialty Fashion Group (Millers, Katies etc.) for $5 million.

 The acquisition of 160 Rivers stores will give the Specialty Group a foothold into value footwear and men’s and children’s clothing. The company’s research showed that 50% of men’s clothing purchases are made by women and Rivers is the favourite footwear brand of Millers customers.