With mobile phones becoming increasingly popular with customers
for retail engagement is it time QVM looked at creating its own app?
Apps are used by all the major department stores, most retail
chains and most shopping centres. An app is a great way of guiding customers to
the services offered by retailers and can offer a range of functions, even
direct online purchases.
One key basic function of an app is to act as a directory and
there are few places more confusing and more in need of directory advice than
our own Queen Victoria Market. At the recent trader's meeting, Jan
Cochrane-Harry raised the possibility of re-introducing an information booth to
assist our customers. Not only do we have over 800 businesses spread over 7
hectares but many of our traders change
positions each trading day.
Add in different trading hours for different market sectors, no
trading on Mondays and Wednesdays, and a confusing shed/aisle identification
system, and we can understand why our customers need help. An app is a great
way of feeding information to people and letting them concentrate on the
central reason for visiting our market - to buy products.
A key ingredient of our iconic shopping experience at QVM is
stepping back in time but when it comes to technology we need to look ahead.
This is all about customer service and an app could be a great way of enhancing
our appeal as a shopping destination.
Thanks to trader, Krista, for raising this idea.