Move is a
new store concept launched at Sydney's Westfield Bondi Junction. It is selling
fashion inspired accessories, computers, and mobile devices.
The store
will feature limited edition and celebrity ranges of accessories alongside
mainstream computers, tablets, mobile phones, cameras and headphones. There is
even a booth where you can design your own phone or tablet cover and have it
mailed to you the next day.
The theme
is "Connected To Style" and is seen as a new approach to technology.
CEO of Dick Smith and Move, Nick Abboud, says the brand targets customers who
are interested in wearable technology and follows a trend developing overseas.
Move is
described as a more upmarket store with quality wooden shop fittings, it's own
in store fragrance and multi-lingual shop assistants. If high end fashion
technology is for you this may be just what you are looking for.