Among all the modern
innovations in retailing the Pop-Up Shop features quite highly. As the retail
downturn takes its toll, Pop-Up shops are heralded as the answer to filling
vacant retail space and an excellent way of trialling new concepts. Target,
Gucci and Louis Vuitton have all operated pop-ups.
But as Trader representative
Stephen McLennan points out they are nothing new to the Queen Victoria Market.
We have been operating Pop-Up Shops for over 130 years. Customers are often
amazed that traders set up their stall each morning and tear it down again at
the end of the day. In fact the new Pop-Up Shops usually stay up for weeks or
months but we do it every day and often in different locations.
Calling us stall operators is
all of a sudden a little boring. But Pop-Up shop operators - now that is different,
and trendy.