Ever
wondered which conglomerate is behind that product on your supermarket shelf or whether they partake in genetic modified food, and even if they support same
sex marriages? There is an app for that.
Buycott
was launched a few months ago and immediately experienced a server meltdown as
response dramatically exceeded expectations. Basically, Buycott enables the
scanning of product bar codes which then gives you product information not
readily available to consumers.
If you
scan a pack of Splenda sweetener you will find that it's parent company is in
fact Johnson & Johnson. You can scan a product to find if it is made by one
of the 36 major corporations that donated money to a fund to oppose the
mandatory labeling of genetically modified food. And if you scan a bag of
Starbucks coffee beans you will find it is made by a company that supports
equal marriage.
The
bottom line is that the drive for consumer rights and transparency in product
selection is growing. Is it any wonder that we find customers are more
demanding and have higher service expectations than ever before.