Four jumbo jets of clothing into Australia each week and one
Australian customer every 6 seconds - these are just two of the staggering
statistics claimed by UK online fashion retailer ASOS.
ASOS launched its dedicated Australian website in September
2011 and opened a Sydney office soon after. Australia is the largest single
market for the global fashion group which recorded a 40% increase in sales in
the first half of 2012/13. International sales rose to $321m at a rate that
eclipsed British sales growth.
ASOS is the world’s fastest growing online retailer and the
threat to bricks’n’mortar retailers should not be under-estimated. This is certainly an
exciting time for all retailers as they tackle a whole host of new challenges. - www.asos.com/au/