Although food is not the main
game in the General Merchandise area of QVM, food is obviously an essential
ingredient in this market’s make-up. So when a competitor takes another little
bit of our turf, we take notice.
Woolworths has just announced
a grocery pick-up service for Melbourne Airport. The idea is that weary
travellers can pick-up their essential food items without having to stop off on
the way home. It is all about convenience for the customer and makes it easier
to avoid the empty pantry syndrome. Customers order via an app on their mobile
phone and their food is ready for collection on arrival at Melbourne Airport.
Sounds like a great idea and
the sort of thinking that could enhance the traditional food offering at QVM.
Have Your Say – click here.