We
probably get 5 or 6 requests per trading day for a business card and we print
our own so there is no real excuse for running out but we got an interesting
customer reaction to the alternative option we offered.
We told
our customers - "Sorry we've run out of cards. Can we send you a digital
card?" Of the six customers who asked for a card on Saturday, five agreed
to give their email address and we sent them a card on the spot from a smart
phone. Four of the five were visibly impressed with our use of technology and
one actually waited at the stall for the email to come through to their
phone. (Did you know 52% of Australian mobile phone users have smart phones?) .
Basically
a digital business card contains the information you would put on a normal
printed card but you design it on a smart phone or a computer and distribute it
via the same technology.
Digital
business cards have three big advantages over standard business cards.
1. They are clickable - your
customer just clicks on your phone number, email address, or website address to
be immediately connected.
2. They are easily filed - your
customer can enter your details in their address book with one click.
3. Your customer gives you their email address for later contact.