"The Spring Fashion Fling
held on Sunday 2 September highlighted all
of the key trends for the season including spring racing attire from the
Market's general merchandise retailers. 14 looks were showcased on the day with
most outfits totalling between $50 - $80. Traders from Victoria Street, F
Shed and the upper sheds were included in the shows. All fashion traders were
invited to express interest in participate in the show with 8 traders being
showcased on the day. The fashion
parade received a positive response from both traders and the general
public with PR extending to twitter, instagram and a
range of fashion focussed blogs.
Images of the event are available from the Market's
Facebook Page http://www.facebook.com/pages/Queen-Victoria-Market/15800351906
The General Merchandise
Pages in the Spring edition of Marketlife incorporated Spring Racing attire from
a range of traders. 100,000 copies of the magazine were distributed via the
Herald Sun on 30 August 2012. The Magazine is also available onsite at the
Market at at nearby hotels including the Radisson Hotel, Hotel Ibis and Hotel
Discovery. Spring
racing product sourced for the Magazine was also incorporated into print and
radio advertising in the Herald Sun, City Weekly, The Age and on Mix 101.1.
We are also approaching organisations such as the
Victorian Racing Club to come onsite to cross-promote the Spring Racing Carnival
along with the Market's Spring Racing Offering.
A number of traders have
spoken to us about using their co-operative marketing fund to assist in
promoting their spring racing offering. If any traders are interested in finding
out more information about the cooperative marketing fund they can contact the
Marketing Manager on (03) 9320 5822 or info@qvm.com.au
"