The
Reject Shop can probably remain comfortable with their decision as they report
profit rising by 35.6% and plans for 20 new stores this financial year. They
are one of the few retailers around who feel that they just need to
focus on bricks-n-mortar stores.
As
one commentator said - “If The Reject Shop relies on impulse purchase
customers,who might not know quite what they’re looking for, or who want
low-value, high-volume things like birthday decorations, it might be difficult
to see how they could gain from online.”
Many
retail categories do rely on an online presence, particularly things like
electronic goods where price comparison is so critical, but the Reject Shop
shows that online is not everybody's priority.