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Friday, 15 June 2012

The New Wave of Online Retailing is Here

Have you caught the latest TV ad by The Iconic? It is a trendy, cutting edge advertisement for clothing that boasts 500 brands, 15,000 products, overnight shipping, 100 days free return.
The uncanny thing about this ad is that it now looks mainstream even though The Iconic only sells online. More and more advertising for online retailers is appearing and there is an outstanding feature developing – full price!!!!   Yes, online discounters are still there but the “new wave” is replacing discounts with exceptional levels of service. They offer reasonable prices, speedy delivery (The Iconic offers 3 hours delivery in Sydney), free returns for any reason, and recognised brand names.  cont'd