The idea is that you post a special offer on facebook.
The button shows up on your customer’s newsfeed. Clicking on the button
activates an email to the customer with details of your special promotion and
an offer to present the email (printed or phone version) to your shop or stall
to claim the deal. Facebook has introduced other customer-contact features in the past but this seems more user friendly than most.
QVM have started using this new feature in their Shop
The Sheds promotion and House of Mojo and Happy Alpaca are two traders who have
been trialled. A total of ten offers will
be pushed out via the Facebook news feed over the coming weeks. The last
time we checked, House of Alpaca had received over 20 requests for emails and
House of Mojo, over 50 requests.
The QVM features as one of Facebooks most social
places in the world so this type of exposure is being posted in the right place.
Traders who would like to know more about the new feature
can find details here - http://www.facebook.com/help/offers
or take up the invitation to participate in the market's Shop The Sheds programs. Details at the office.