A number of larger retailers are introducing an attractive new online customer feature that can be duplicated by any size retailer with an online presence.
It is called “Click’n’Collect” which basically allows the customer to click an item on the retailers website and then pick it up in store. Customers who prefer the physical shopping experience can be sure their trip won’t be in vain if goods are reserved for them. The option would be available to registered users of your website so that the customer can be quickly contacted should anything go wrong. If you have a website we suggest you talk to your web designer about incorporating the feature.
This type of service is all about improving relations with your customers.