We want to twist the meaning of this phrase to give it a positive relevance to traders and how they improve their business.
Traders who participated in the recent Customer Surveys found that talking with their customers (asking survey questions) had a very positive effect on their relationship.
1. Customers enjoyed the exchange.
2. Customers often revealed information that would otherwise have been missed. This included a whole range of factors like where they came from, why they came to the market, what they were looking for, why they picked this stall.
3. Discussion often resulted in add-on or upgraded sales.
Market research companies charge thousands of dollars for this type of information but for us it is cheap – in fact it is free. Just another reason why we should all be doing it every day – survey or no survey.