Computer generated online shopping is seen as the enemy to traditional bricks & mortar shops but our saviour may be from another high-tech source.
Smartphone shopping is on the rise and the good bit is that mobile phone shoppers are more likely to integrate traditional store shopping with their smartphone searching. Experts are even suggesting that retailers who have missed the internet based shopping phase should go straight to smartphone interaction with their customers.
Australia has the second highest number of smartphones in the world so the potential is huge.
