The stall was part of an on air challenge between Jo and fellow presenter Matt to see who could earn the most for charity. Jo was selling vintage, re-cycled and made from re-cycled items from a pop-up stall on the I shed/Therry St. Plaza.
Given the nature of the merchandise we would have preferred to see her stall in the top end of the market and in fact management had offered positions in the General Merchandise area but Fox preferred the plaza site. We have asked management to keep us in the loop on future occasions so that perhaps we can help enhance the attractiveness of top end promotions.
There was a significant amount of on air discussion leading up to the Thursday stall and the promotional value for QVM was significant. Traders welcomed Jo to the market by presenting her with a caricature of herself as an honorary General Merchandise Trader.