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Thursday, 9 June 2011

One On One With Victoria - Feedback

In our previous post, trader Greg Smith reported on the merchandising ideas put forward by ARA consultant Victoria. Here is some follow-up -
"Victoria suggested we pick two of our $10 ranges for front-of-stall promotion with piles of stock and supporting signage. One of the ranges did nothing but with the other we sold a month's stock in 2 days. We are now searching for a replacement for the non-performing range and we will keep on experimenting."