Creators of this new app say they have found a way for small retailers to compete with the big boys. For $5.50 per month retailers get 3 products on a dedicated iPhone app that consumers get for free on iTunes.
myappalogues is the name of the app and, at present, it is dedicated to kids stuff but the plan is to spread into other categories that the big online stores are not servicing very well. Clicking on myappalogues will take you to iTunes where you can download the free phone app and clicking here will take you to the developers website. The developers aim to make this a convenient, fun way to shop while giving consumers access to smaller, more specialised retailers.
If you sell kids stuff this is probably worth a look. Other retailers may get a heads-up down the track.