Our CEO has announced a number of new marketing initiatives that will be of interest to General Merchandise Traders.Firstly, 12 Citylink banners featuring the market will be set up near the Brunswick Rd. exit of Citylink. For us, the impact on visitors travelling from Tullamarine could be significant. Capturing the attention of tourists when they arrive in Melbourne is a key ingredient to getting the right customers past our market stalls.
Secondly, a link with the King Tut exhibition in which the market offers $20 shopping vouchers to customers who book foodie tours with the market. The foodie link is not ideal but a partnership with this excellent exhibition will be a plus for the market.
Thirdly, a new in-flight program with Air New Zealand, Garuda Indonesia, Malaysia Airlines and Singapore Airlines which will feature QVM as part of the descent video on each flight into Melbourne. These are significant international airlines and capturing tourists as they arrive in Melbourne seems a good move. The market is already featured on seat-back videos on the free Skybus shuttle service in Melbourne.
Fourthly, the QVM will be featured as part of a New Zealand Masterchef “Win A Melbourne Experience” promotion. New Zealanders are one of the more important international groups for General Merchandise Traders.
All these initiatives are most welcome as they target tourists who are our core customers.